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What exactly are you doing on Tinder? Impression management on a matchmaking app that is mobile

What exactly are you doing on Tinder? Impression management on a matchmaking app that is mobile

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Cellphone applications that are dating as Tinder have exploded in appeal in the past few years. On Tinder, impression administration starts with a inspiration to down load the software, the decision of one’s profile photos and an evaluation regarding the objectives of possible Tinder matches. These methods take place in a technologically mediated environment of paid down cues and increased control, regional proximity and a filtering process that is reduced. My focus in this paper is this stage that is first of administration, which comprises of both impression inspiration and impression construction. Particularly, which are the impression that is pre-match methods of Tinder users? We present the total results of interviews with Tinder users into the Netherlands. Participants had been recruited with a Tinder profile that promoted the analysis utilizing the University emblem and a description that is brief. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined just how users evaluated their prospective matches. Outcomes reveal users’ motivations for making use of Tinder start around entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile photos are chosen so as to present a great yet authentic self, and plumped for being a example of not merely one’s desirability but in addition of other indicators such as for instance training degree. Tinder users ‘swipe’ not just browsing of individuals they like, also for clues as to exactly how to provide by themselves to be able to attract other people like them. This research provides understanding of individual experiences and perceptions within the still under-researched part of inquiry.


Whether searching for a passionate romance, searching for a spouse, or wanting an informal encounter, folks have very very very long developed types of presenting on their own into the many appealing option to possible lovers. Mediated opportunities to get in touch with other people have developed from paper ads to teletext to online websites that are dating while the latest offerings are matchmaking mobile applications like Tinder.

Impression self-presentation or management exists both face-to-face as well as in mediated types. A man shaves, applies cologne, and dresses in his finest before a first date. On Tinder, a lady selects a appealing image of by herself as her primary picture. In a digital environment, as with true to life, impression management starts ahead of a face-to-face conference and even ahead of communication that is interpersonal. On Tinder, this impression administration starts with selecting one’s profile pictures. It continues in what Leary defines as impression monitoring: ‘For visitors to participate in self-presentation, they have to monitor, at one degree or any other, the way they are now being recognized and assessed by other people’ (1995, p. 47). Tinder users do that by evaluating the objectives of prospective matches.

There was tremendous research regarding self-presentation and love within the last ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating internet sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software aimed toward guys men that are seekingBirnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are emerging on Tinder individual understanding of privacy problems (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technological environment for impression administration, due primarily to dilemmas of reduced cues and increased control, regional proximity, and a lower filtering process. These problems is supposed to be explained much more information in the section that is coming. First, some detail is provided by me on Tinder.


Though dating internet sites nevertheless take into account the biggest share of the market, 1 dating apps have actually increased in appeal in modern times. When compared with dating sites, dating apps ask users to offer restricted information for possible matches, specifically, lots of photos plus an optional little bit of text (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating internet sites since it is a location-based relationship platform available just being a mobile application. Further, Tinder will not ask users to resolve compatibility questions and does not enable step-by-step filtering techniques, features typical to dating internet sites. On Tinder, the impression that is first have of a prospective match is her/his primary profile picture. If your user is interested in seeing more, s/he can touch the profile, that will reveal extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and straight to accept a possible match. In the event that right swipe is shared, it really is a match, and Tinder allows users to talk in the application.

Tinder premiered in October 2012 and has now accomplished international appeal. It offers a lot more than 50 million worldwide users in 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times every single day and invest between 7 and 9 moments swiping within a session that is single. Females browse pages for 8.5 mins at any given time versus 7.2 for guys (Bilton, 2014 ). Into the Netherlands, there have been an projected 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). A romantic partner online is not though the app itself is relatively new, the concept of meeting. According to Statistics Netherlands, between 2008 and 2013, 13% of Dutch individuals met their partners online, and 50 % of these met on online dating sites. 4

My inspiration for conducting this research, presented as a study concern, is always to explore: Exactly what are the pre-match impression administration techniques of Tinder users? The relevance of a technologically mediated dating environment for this paper, I draw on the impression management literature, keeping in mind. I first current considerations that are theoretical accompanied by a description associated with the interviews We carried out with Tinder users. Interview analysis is accompanied by a conclusion and conversation.

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